Future Vision

What we believe...

...about developing programs and services

The development of tailoring and other computer-based programs will not be limited by technology or the availability of technicians, but rather by the ability to develop high quality, interesting, and effective content and programming.

...about communicating with mass audiences

Traditional mass communication channels such as television and print media will evolve into "micro-mass" channels, creating opportunities for mass customization of health programs to specific risk factors, interests, and concerns of individual users.

...about the future of tailoring

• Present tailoring research is an early step toward harnessing the
  power of more interactive, vivid, and engaging media formats.
• New technologies, new approaches to tailoring, and new strategies
  for information delivery will bring expanded opportunities.
• Expansion of tailoring into new settings will provide access
  and benefits to more diverse populations.